Short term discipline for long term growth.
The BluVest process begins with an understanding of your goals and the long term aspirations for your money. Based on these criteria your portfolio is then created using a Nobel prize winning strategy known as Modern Portfolio Theory. Pioneered by Harry Markowitz1, different asset classes are combined in a way that seeks to maximize the potential return and minimize the potential risk in meeting your stated objectives. The process is refined further by evaluating the historical behavior of these asset classes in both up and down markets and applying a forward looking framework recognizing future performance may vary from historical observations. Lastly, your BluVest account will be actively managed on a quarterly basis to adjust for market fluctuations and the account rebalanced if certain asset classes stray beyond the accepted risk tolerances.
11952, Journal of Finance, “Portfolio Selection”